After already committing over £170 million in the current transfer window, Liverpool are reportedly eyeing another major splash – a move for Newcastle striker Alexander Isak, a deal that could push their total outlay to £300 million and potentially break the British transfer record.
That’s a staggering leap considering last summer the Reds spent only £10 million on Federico Chiesa and £25 million on Giorgi Mamardashvili.
This summer, Liverpool have already brought in:
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Florian Wirtz – for a possible British record fee of £116m
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Milos Kerkez – £40m
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Jeremie Frimpong – £30m
Now, the focus has shifted to bringing in a striker — with Alexander Isak emerging as the top priority. According to BBC Sport, Liverpool have advanced discussions for the Swedish international, though they are also monitoring:
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Hugo Ekitike (Eintracht Frankfurt rejected a £70m bid from Newcastle)
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Yoane Wissa (Brentford)
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Ollie Watkins (Aston Villa)
How Can Liverpool Spend So Freely?
Several key financial factors have significantly boosted Liverpool’s spending power:
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£175m in prize money for winning the Premier League
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Increased matchday revenue following the Anfield Road expansion
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A new, highly lucrative kit deal with Adidas, worth an estimated £60m/year, which begins on 1 August
These revenue streams, combined with conservative spending in recent seasons, mean Liverpool remain well within the Premier League’s Profit and Sustainability Rules (PSR) — which limit clubs to £105m in losses over a rolling three-year period.
“Liverpool are one of the smartest-run clubs financially,” explained football finance expert Kieran Maguire. “They’ve had the lowest transfer spend among the traditional big six over the past three seasons — around £325m, even including Wirtz.”
Crucially, most large transfer fees — including a potential Isak deal — would be paid in structured instalments, allowing costs to be spread across several seasons.
The Reds also rejected a £58.6m bid for Luis Diaz from Bayern Munich and may yet cash in on Darwin Nunez, who is attracting interest from Napoli and clubs in Saudi Arabia.
Smart Spending, Not Flash Spending
Despite not being among the biggest net spenders in recent years, Liverpool have adopted a “Moneyball” approach, focusing on data-driven signings that offer long-term value and immediate impact.
Over the last three summers, their net spends were:
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-£17.8m
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£92.5m
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£49.8m
In contrast, Manchester United posted net spends of £119m, £133m, and £190m in the same period.
“Liverpool don’t make moves just to satisfy media or fan pressure,” added Maguire. “They only invest when a player genuinely strengthens the squad. And with Wirtz, Kerkez, Frimpong, and possibly Isak, that seems to be the case.”
Other Clubs in the Isak Race?
Newcastle maintain that Alexander Isak is not for sale, and with three years left on his deal, any transfer would likely require a strong push from the player himself.
That said, very few clubs could realistically afford the £130m valuation:
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Arsenal: Financially capable but focusing instead on Viktor Gyökeres (deal near completion for around £63.5m).
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Manchester City: Not expected to pursue another striker with Haaland and Marmoush locked in.
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Manchester United: Unlikely to have room in their budget without major player exits.
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Chelsea: Already signed forwards Liam Delap and Joao Pedro.
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Tottenham: Possibly able to afford Isak — but it’s questionable if the player would consider a move to a club that finished 17th last season.
Conclusion
Liverpool’s financial strategy, smart recruitment, and boosted revenue have created an ideal scenario for record-level investment — and a potential blockbuster signing in Alexander Isak.
While the fee may raise eyebrows, the club’s numbers — and long-term vision — suggest that such a move wouldn’t just be affordable, but strategically sound.